My little is obsessed with "bad guys". She's working hard in her 5 year old mind to figure out right from wrong and is developing quite a sense of "justice".
(Which basically boils down to: "It's not FAAAAIIIIRRRR to MEEEEEE".)
I've been paying attention to the bad guys, and they seem to share some fatal flaws that always land them in jail (or falling from a very high building or tower).
Are you making these mistakes in your business?
1) They're un-original. Bad guys have pretty amazing gifts and talents (or else they wouldn't be antagonists in all the blockbusters)... but many of them are just trying to be someone else. In the Incredibles, the bad guy is an amazing inventor... but his downfall is trying to be a superhero. He's not a superhero. He's an inventor.
2) They don't follow up: This is the BIG FATAL MOVE ~ the bad guy assumes that the good guy is dead. They start MWAH HA HAing (yes, I just conjugated MWAH HA HA) and then SHA-ZAM! Superhero hauls their near-dead self to victory because Bad Guy left himself vulnerable.
3) They assume bigger is better. At the end of Sleeping Beauty, Malifecent turns herself into a huge fire-breathing dragon to defeat the puny prince. It's a close match ~ but Princey has the Sword of Truth. One swift, truthful swipe later... and poor Maleficent is a goner. Bigger isn't always more effective.
Up next: Steal from the Superheros ~ discover the strategies Superheros use to save the day!