"If man understood that "what I create has nothing to do with what anybody else is creating" then he wouldn't be so afraid of what others are doing."
Inevitably in your business, you’re going to make the horrible discovery that someone else’s business mirrors yours exactly. Worse, they’ll probably be further along, have a gorgeous website, a crystal clear message, and sizzling copy.
Your first instinct might be to throw in the towel.
Someone’s already doing it, and obviously doing it better. Why bother? Who am I to throw my voice into the arena? What made me think I could do this in the first place?
I want you to know that it’s completely and utterly normal to think this way when you see your dream rendered perfectly by someone else. It can be disheartening, draining, and discouraging.
Does it mean you should give it all up? Pick a new angle or a new plan? A new topic or niche?
Only if you want to stay in that small place. I challenge you to take the bulls (inner critics) by their horns, stare them in the face, and seize the chance to make a huge inner shift.
You have an opportunity to switch mindsets, from lack to abundance.
Fear of competition means that you’re afraid there aren’t enough clients to go around. That you don’t have enough creativity and talent to make it. That this other person has already absorbed and helped all the people that are in your market.
That’s an abundance of “not enough”.
Here’s the shift: You are more than enough for the clients who are resonant with you.
I often ask my clients to imagine they’re on stage at a live event with 5 other coaches. Those 5 other coaches do exactly the same thing, in exactly the same way. The only difference is the coach herself.
I ask them, “What is it about YOU as a coach that makes you audible?”
What I mean is, 20 people in that room will ONLY be able to hear YOU because you’re rebellious and bad ass. 20 people will only be able to hear the gal next to you because she’s gentle and comes from a background as a first grade teacher. 20 other people will only be able to hear the 3rd in line because she overcame a ridiculously unfathomable childhood and served in the Gulf War.
In other words, just in the way we make friends, clients will resonate with you because of YOU.
You’re not just your coaching skills ~ you are your background, your strengths, your way of listening and asking, your experience, and your style. You’re a 100% unique compilation of all those things and more.
You are more than enough for the person who is waiting for you. The person out there who has peeked in the window but hasn’t taken the leap because they haven’t felt resonant with another coach yet. Or the person out there who hasn’t even gotten the message that they don’t have to suffer.
There are more than enough clients to go around.
I assure you, there’s plenty of clients. Consider the money spent on personal development ~ retreats, self-help books, online courses, wellness centers, workshops ~ there is more than enough to go around.
You’ll find clients everywhere when you start looking, clients in your sphere of influence that have never even heard of your competitor. Clients that will feel more confident with you because you’re a friend of a friend than they ever would with a random online personality.
Instead of “competitor,” let’s consider “collaborator”. Instead of “comparison,” let’s get in the habit of “encouragement”.
Finding other people doing our work means serving a bigger mission, together.
What if it could be true that by reaching out to someone serving your market, you could make a BIGGER difference? What if that person is willing to collaborate with you, share your offerings, or establish a mutual referral system with you? What if, in the lonely world of entrepreneurship, you’ve actually found a friend and brother-in-arms for your unique mission?
Finding someone who is successful doing the work you want to do means that there IS a market and you’re on the right track.
What a relief to find out that someone is selling the same widgets you are, and doing it successfully!
Finding out that someone is living your dream business means that you can stop asking yourself, “I wonder if this is a good idea?” It’s already been proven by someone else! Erasing that doubt and fear means you can throw yourself into that beautiful idea with your whole heart.
Next time you stumble across a website or business that triggers your comparison-itis, take the opportunity to shift your vibrational frequency from lack to abundance. It’s an opportunity to step into a higher level of thinking that serves more clients, serves a bigger mission, and sends your inner critics back to some remote backcountry to bale hay.