The planet is filled with beautifully branded, attractive products alluding to juicy benefits. You'll have a cleaner kitchen, more focused business, passion + purpose in life. Your laundry will practically sort itself, you'll be living in a mansion in Malibu entertaining Oprah, Gayle, Stedman, AND Bono.
I fully, completely, + absolutely believe in our ability to have all of all these things. I believe in the good of people + product designers. As a coach, I know the in's and out's of the marketing I'm supposed to be doing. Talk about what keeps people up at night. Show them how to get from the pain they're in, to a mouth-watering happy place. Authentically, without being sleazy or cheesy. (yes, I just blew the whistle on marketing campaigns in a nutshell. You're welcome).
And on the other side, I've fallen prey to the promises; of a cleaner, eco-friendly kitchen; of being able to unleash hundreds of happy little bubbles all over my toilet so they can fulfill their life purpose of cleaning my toilet, while I fulfill mine. Of a magical relationship with my daughter. Of a car so safe I'll never lose another night's sleep.
Here's the thing: most of these products and courses and coaches, and business mentors, and spirituality gurus are asking you to believe them based on the bullet points.
But the only thing you need to live in greater purpose + passion is your own intuition.
Remember that you're buying benefits. You're buying the promise of the product. So when we surround ourselves with all these Shiny Objects, we're often left with overwhelm, buyer's remorse, or paralysis. Where to start? Why isn't the toilet clean yet? I have 1 precious hour in the day and I'll be goddamned if I'm using it to experience the magically transforming power of swiffer dusting clothes. All these shiny objects promise that your productivity will yield life-altering results. And somehow, you're still unhappy.
What if, instead of chasing shiny objects and mindless productivity, you were able to tap into your intuition to do the next perfect right thing for you?
It might be a coaching relationship, an online home study program, hiring a housekeeper, or letting it all go to hell to spend more time with your kid. What if, instead of reading + believing the benefits, you tapped into your highest inner knowing and asked, "Are these the benefits I need right now?"
I said, I believe in the good in people. I believe that everyone trying to help people or get their product in front of someone is truly trying to communicate what they can do for you, how they stand out, and is likely able to help the just-right people for them.
Your job is not to believe whether or not the perceived benefits can be delivered. Your job is to ask, "Is this what I need? Are these for ME?"
Your intuition is the thing that leads you toward only the shiny objects that will truly bring you transformation, because they're perfectly aligned with your highest consciousness and needs. Your intuition allows you to think critically about the things you're brining into your life, and leads you down paths that you could never possibly plan for.
Your intuition will let you be productive AND happy.
Your intuition wants you to suck all the marrow from life, and can point the way to the shiny objects that actually hold that promise for you. Special, unique, one-of-a-kind, YOU.
When was the last time you fully tapped into your strongest inner knowing?