I'm JJ, and I write carefully-crafted websites for coaches.
Whether you're just certified or it's time to evolve, you deserve a site that connects deeply with your audience.
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Think love letters that make readers feel safe. Personality that leaps off the page.
You are the shiny object - so let's tell the world about you.
Your website is your heartfelt plea to your reader.
It's your advocacy to your audience to stop suffering. It's your call to arms, saying, "I know there is more for you - and I'm here for it!"
As a life coach who fell in love with copy, I'm here to write your next dream into existence.
I write websites that let your amazing personality (and my copy-know-how) do all the work.
No sleaze. No ick. No "agitating pain points" or marketing manipulations.
YOU are enough, and your website copy will magnetize soulmate clients.
HOW?
I created a website framework called "The Coach Approach".
Modeled after the many Discovery Calls I've done as a coach, my website strategy coaches your reader through their journey with you.
And we all know how powerful coaching is. No additional sleaze needed.
20+ years of writing and brand strategy at your fingertips.
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My name is JJ. It's short for "Jennifer" + a maiden name no one can pronounce.
My drive in this era of online business is to get freaking human again. Humans buy from humans, not machines.
I love me some AI, but not when it comes to connecting with the humans that are vulnerable and considering working with you.
I want you to be successful - however you define it.
Me? Success is spending every spare minute I can with my daughters - the ones I do this for.
Justyna Bronski, Teen Coach
"High quality work without compromising creativity! It felt like JJ could read my mind."
Barbara Alexander, Coach & Astrologer
JJ Carolan is BRILLIANT!
There's so much I want to attribute to the work we did the last few months that I cannot put it all into one post. She's fun to work with, super top notch at client delivery and client service and a brilliant copywriter. "
Laura Honeycutt, CPC, ELI-MP
“HOLY FUCKING SHIT, this copy!! YOU ARE THE BEST!!!!!!!!
Website Copy For
Every Phase of Business
Just Certified
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For the coach who is just starting out and wants memorable, magnetic website copy - just not a whole big site quite yet.
My one-page starter site copy is the perfect place to point new leads, it's someone you met IRL or social media followers.
You'll easily be able to put this copy on a DIY site without extra investment in a designer.
Your one-page starter site will serve you from years 0-2 in your biz.
Evolving Coaches
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After a couple years, you're narrowing down and ready for website that deeply connects with new clients.
Your Evolving Site copy includes Home, About, Contact, and Work with Me pages all optimized to convert visitors to leads.
You can place this on a DIY site yourself, or I can recommend design partners.
Your full site will serve you from years 0-5 in your biz.
Full Rebrand
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You're ready to invest in a full rebrand and need it all - new colors, fonts, copy, and web design. It's time for your website to reflect the value of your proven work.
Our copy-and-design duo will bring your next vision to life, giving you a brand and website that will serve you for years to come.
An investment that gives you room to grow.
Your Rebrand site will serve you completely until your next evolution.
I LOVE hearing about your business vision!
Send me a love note and tell me ALL about the copy dreams you have for your biz! Tell me where you are and where you want to go - and I've got a website copy solution for you.
Let's write your big dream into reality.
Tell Me All About Your Copy Project!
EEK 😱 Your Copy Could Be REPELLING Clients. 😭
Grab my free guide and make sure your copy doesn't suck :)
I'm sure it's fine, but just run it through these 5 essential guidelines.
